Mobil 1 to sponsor all Toyota backed NASCAR Cup Series teams

The expanded partnership is a first-of-its-kind

Joe Gibbs Racing (JGR), 23XI Racing (23XI), and LEGACY MOTOR CLUB (LEGACY M.C.) will all have support from Mobil 1 in 2024. The company is extending their sponsorship of many Toyota teams in NHRA Mission Foods Drag Racing Series, IMSA WeatherTech SportsCar Championship, ARCA Menards Series, Late Models, sprint cars and more.

Mobil 1 with help from TRD are looking to develop new technology.

Rob Shearer

“Mobil 1 is proud to be synonymous with motorsports, and we are thrilled to take that to the next level with Toyota Racing Development,” shares Rob Shearer, Director of Global Sponsorships and Marketing Services, on behalf of Mobil 1.

“Toyota Racing Development shares the same passion for performance as we do and, together, we will work to continue to show how the right motor oil can improve on-track performance and provide longevity for consumers’ vehicles. We are proud to compete in many different series and cheer on our racers all season long.”

David Wilson

“TRD’s technical partnership with Mobil 1 has been integral to Toyota’s on-track performance and success over the past 20+ years,” explains David Wilson, president, TRD USA.

“From winning the Indy 500 to championships in NASCAR, IMSA, NHRA and countless achievements in sports car, grass roots and dirt racing action, Mobil 1 has been the common denominator. As we begin another exciting racing season in 2024, we are honored to expand our partnership with Mobil 1.”

Christopher Bell: Joe Gibbs Racing

“Mobil 1 and TRD have a long-standing history,” adds Bell.

“I have been a small part of it running the dirt cars for them and even having Mobil 1 on my own sprint car a couple of years ago. It is an honor to have them as a partner on the Cup side.”

Tyler Reddick: 23XI Racing

“It’s really awesome for Mobil 1 to come on board,” shares Reddick.

“When you look at a brand like Mobil 1, the technology, the innovation, the things they continue to improve and push – it is great to have a partner like that involved with our race team at 23XI, because honestly, we are trying to do some of the same things. I am excited to be working with them this upcoming year, and hopefully we can find their race car in victory lane.”

Bubba Wallace: 23XI Racing

“I’m excited to have Mobil 1 on my Toyota this season,” adds Wallace.

“They have done a lot inside the sport – you have seen them on various teams and cars, so to carry that iconic brand in 2024 is really cool. The connection with Toyota makes it tie in all together and hopefully carry a lot of speed and a good time, so we are looking forward to the opportunity.”

John Hunter Nemechek: Legacy Motor Club

“2024 is going to be a big year for us, and I’m very thankful to have Mobil 1 and its continued support once again this season. We have been fortunate to share a lot of success over the past three years and made plenty of great memories together along the way,” says Nemechek.

“Their commitment to Toyota and TRD across so many different forms of racing really shows their passion and dedication to motorsports as a whole, and to be able to represent them in my return to the Cup Series with LEGACY M.C. will be special. I’m looking forward to kicking things off with them in a big way.”

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