Atlanta Motor Speedway is now EchoPark Speedway
Speedway Motorsports and EchoPark Automotive have entered a new marketing agreement. With the deal, the track has a new name.
The track naming rights have been sold in a 7-year deal.
Sonic Automotive, Inc is a Fortune 300 company. Via the EchoPark Automotive brand, they operate pre-owned auto dealerships in 17 locations across 13 markets.
The newly named EchoPark Speedway has seen a facelift in recent weeks. A new track logo can be seen across the facility.
The winner of the NASCAR Cup Series race this month will be handed gifts. Of those, keys to a “nearly new” EchoPark Chevy Silverado will be handed to the winner. They’ll also win a trailer equipped with an 85th Anniversary, Sturgis Motorcycle Rally Limited Edition Harley-Davidson motorcycle.
NASCAR returns to the track on June 26-28th.
David B. Smith comments
“We have enjoyed serving guests in the Atlanta metro area since EchoPark Atlanta opened its doors in 2020,” said David B. Smith, Chairman and CEO of Sonic Automotive.
“This partnership allows us to share the value of the exceptional EchoPark car-buying experience with more guests in Atlanta and the surrounding area who enjoy the excitement of NASCAR racing at this iconic venue.”
Jeff Dyke comments
“This is a great opportunity to showcase the incredible vehicles we sell at EchoPark and share the exposure with another important entity in our Sonic Automotive family,” said Jeff Dyke, President of Sonic Automotive.
“The Sturgis Rally is right around the corner, and we know NASCAR fans and drivers will not only love the new presentation of this track, but also the opportunity to see this limited edition Harley-Davidson presented in Victory Lane.”
Marcus Smith comments
“We’re thrilled to partner with an innovative, customer-focused company like EchoPark Automotive as the entitlement partner of our newly named EchoPark Speedway,” said Speedway Motorsports President and CEO Marcus Smith.
“EchoPark Automotive is as committed to exceptional customer service as we are, and we know that together we’ll elevate our fan experience to a new level unmatched for Southern hospitality. This partnership will fuel great experiences for fans attending our speedway for years to come.”
The track first opened in 1960 under the name Atlanta International Raceway.
EchoPark Speedway Logo
