Monster Energy is bringing the girls and party back to NASCAR
Mitch Covington is a Monster Energy executive. He was interviewed on SiriusXM NASCAR Radio on Thursday to discuss the plans for the new motorsports partnership.
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They are bringing the Monster Energy Girls and the party back to the sport. The Monster Energy Girls will be a big part of the new marketing for the Monster Energy NASCAR Cup Series.
The executive also discussed other plans for NASCAR. Some of those plans include possible format changes for the Cup Series.