Nationwide Insurance will discontinue NASCAR team sponsorship in 2020

Statements from Nationwide Insurance, Alex Bowman and Rick Hendrick

Between 2008-2014, Nationwide Insurance was the entitlement sponsor for the NASCAR Nationwide Series.

Following the 2014 season, Nationwide announced they would be stepping down as the primary sponsor for the step-ladder series. Instead, the company doubled down on their sponsorship of Dale Earnhardt Jr within Hendrick Motorsports.

Following the 2017 season, Dale Earnhardt Jr retired as a full-time driver in the NASCAR Cup Series. Alex Bowman stepped behind the wheel of the number 88.

Now, Nationwide Insurance is pulling their sponsorship of the Monster Energy NASCAR Cup Series. The deal is set to expire at the end of the 2019 season.

Nationwide noted in the statement they were “adjusting our marketing resources” to match “new business priorities.”

Alex Bowman still has time left on his contract. He’ll remain at Hendrick Motorsports through at least the end of the 2020 season. However, per Mr. H, Bowman remains an important part of the team’s future.

Related: Lawsuit from 2017 details outrageous NASCAR sponsorship costs

Rick Hendrick statement on Nationwide Insurance

“We understand the changing dynamics of business, and we’re grateful to the entire team at Nationwide for their wonderful partnership over the past five years. Whether it’s been winning races, competing in the NASCAR playoffs or our recent on-track performance, we have accomplished so much together,” team owner Rick Hendrick stated.

“Off the track, we have been just as successful, from collaborating on national advertising campaigns to supporting the important mission of Nationwide Children’s Hospital. It has been a pleasure to work with all of their people and to help drive Nationwide’s business forward.”

“Alex (Bowman) is having a breakout season and showing the world just how talented he is. He’s signed through next year (2020) and will be a big part of our future. The momentum we’re building as a sport is due in large part to NASCAR’s leadership and a unique combination of emerging personalities like Alex, established stars and the exciting shows our racing is putting on.”

“There’s tremendous confidence in the product we have to offer our fans and partners,” Hendrick concluded.

Chase Elliott, Alex Bowman, Rick Hendrick, William Byron and Jimmie Johnson - Daytona 500 qualifying at Daytona International Speedway
DAYTONA BEACH, FL – FEBRUARY 10: Chase Elliott, driver of the #9 NAPA Auto Parts Chevrolet, Alex Bowman, driver of the #88 Nationwide Chevrolet, Team Owner Rick Hendrick, William Byron, driver of the #24 Axalta Chevrolet, and Jimmie Johnson, driver of the #48 Ally Chevrolet, pose for a photo after Byron won the pole award during qualifying for the Monster Energy NASCAR Cup Series 61st Annual Daytona 500 at Daytona International Speedway on February 10, 2019 in Daytona Beach, Florida. (Photo by Jared C. Tilton/Getty Images)

Alex Bowman statement on Nationwide Insurance departure

“I owe a lot to Nationwide. They wanted me as their driver and have supported me from the beginning, which I can’t thank them enough for,” driver Alex Bowman said.

“I’m proud to represent them and have a lot of appreciation for all the awesome people I’ve met and worked with. I couldn’t be more positive about my No. 88 team and what the future holds for us this year and beyond.”

“I know we’re just scratching the surface, and I’m pumped for what’s ahead. We appreciate the role Nationwide has played in our success,” the #88 driver concluded.

Alex Bowman - Hendrick Motorsports
Alex Bowman – Hendrick Motorsports
Nationwide Insurance announces they’re leaving NASCAR team

“Since 2015, Nationwide has had the pleasure of being the primary sponsor of the No. 88 team — first with Dale Earnhardt Jr. as the driver and then with Alex Bowman,” Nationwide Insurance opened.

“In that time, the platform has played a valuable role in building the Nationwide brand, sharing with NASCAR fans our noble purpose of protecting what matters most to our members and raising money and awareness for Nationwide Children’s Hospital in Columbus, Ohio.

“As Nationwide’s business needs evolve, we are adjusting our marketing resources to ensure that we are aligning to those new business priorities.

“With that in mind, we have informed Hendrick Motorsports of our decision to step away from our sponsorship of the 88 team at the end of the year. We have not made this decision lightly, given our 20-plus year involvement in NASCAR and our deep appreciation for Rick Hendrick, Alex Bowman, Hendrick Motorsports, and the millions of NASCAR fans we have engaged with over the years.

“Nationwide will continue to leverage our sponsorship for the rest of 2019 and have many special activations planned. In 2020, we will host partners at select NASCAR races and continue our relationship with Dale Earnhardt Jr.

“We thank Mr. Hendrick for a wonderful five years and wish him and the entire Hendrick Motorsports organization the very best in their future endeavors.”


Alex Bowman | Dale Earnhardt Jr | Hendrick Motorsports | Nationwide Insurance