Nationwide Drops NASCAR Title Sponsorship of No. 2 Series
DAYTONA BEACH, Fla. (Sept. 18, 2013) – Nationwide drops NASCAR title sponsorship of the NASCAR Nationwide Series beginning in 2015. NASCAR and Nationwide Insurance have finalized a new agreement to extend Nationwide’s position as the official auto, home, life and business insurance partner of NASCAR through 2017. As part of the new contract, Nationwide Insurance also will become the presenting sponsor of the Betty Jane France Humanitarian Award.
The insurer, in its sixth year of a seven-year agreement as title sponsor of the NASCAR Nationwide Series, will pivot from its series entitlement sponsorship and focus its NASCAR marketing programs on the NASCAR Sprint Cup Series beginning in 2015.
“As a series entitlement sponsor and savvy marketer, Nationwide Insurance has been an ideal partner to our sport and we’re proud to have them continue to be part of our family of Official NASCAR Partners,” said Steve Phelps, NASCAR chief marketing officer. “The company has been highly successful in using our sport as a platform to enhance its brand and drive its business and has stated publicly how much value they glean as a series sponsor. The fact that Nationwide will continue its investment across our sport – in a variety of ways and for many years to come – is encouraging and speaks to the power of NASCAR as a marketing platform.”