Avid dirt racers have taken the reigns at the famed bullring dirt track
2021 NASCAR Cup Series champion Kyle Larson and mult-time World of Outlaws champion Brad Sweet have teamed up to promote Silver Dollar Speedway in California. Together, they have 14 victories at the speedway.
The track is located in Chico, California. Both drivers are natives of California. Sweet is also the brother-in-law to Larson following the marriage to Katelyn Sweet.
It’s a 1/4-mile bullring dirt track. The grandstands hold an estimated 7,000 dirt racing fans.
The track will be officially operated by Sweet Larson Copeland Promotions (SLC). Sweet will oversee day-to-day operations at Silver Dollar Speedway. Colby Copeland, a regional driver will also work at the track. Copeland recently promoted karting events.
“I look forward to working with Brad, Kyle and the staff at Silver Dollar Speedway,” said Copeland.
Brad Sweet comments
“Our goal is to continue to provide entertaining, exciting auto racing and introduce new ideas to enhance the fan and driver experiences,” said Brad Sweet.
“I’ve always loved Silver Dollar Speedway. Some of my fondest childhood memories are of the Gold Cup (Race of Champions). I’ve learned a lot about the racing business the last eight years on the Outlaw tour and I have promoted some races along the way.”
Dennis Gage was the former promoter of the track.
“Dennis has been very gracious in making this transition smooth,” said Sweet. “As he retires from Silver Dollar Speedway, he leaves the place in solid shape for us to continue and grow all of our events.”
Plans are already in the works to revamp the midway and set a 2022 schedule.
“Our plan is to keep the grassroots divisions alive and well going forward. All divisions are an important part of the legacy and future of Silver Dollar Speedway, a local community fixture since 1962.”
Kyle Larson comments
Larson began his racing career t Cycleland Speedway, nearby to Silver Dollar Speedway.
“I’m so excited to be a part of the future at Silver Dollar Speedway,” said Kyle Larson.
“I’ve spent many days at Silver Dollar as a fan and driver, and have been lucky enough to win some of their big races. It is a special place and I’m eager to help grow it back into one of the nation’s top dirt tracks.”
Dennis Gage comments
Gage has served as the promoter of the track since 2010.
“I am proud of what we’ve done at Chico, and also extremely excited to see how SLC Promotions takes the track into the future with all of their connections,” said Gage.
Gage will continue to operate Marysville Raceway.