The Cowboy Channel joins the NASCAR Cup Series
Richard Childress Racing has signed with The Cowboy Channel. The new paint scheme makes it’s debut this weekend in the NASCAR Cup Series race on the Indianapolis Motor Speedway Road Course.
View The Cowboy Channel paint scheme below.
The channel is the official network of the ProRodeo. They’re the first 24-hour television network dedicated to Western sports and the Western lifestyle.
The company is headquartered in the Fort Worth Stockyards. Coverage includes the ProRodeo, PRCA Xtreme bull riding, barrel racing, roping, reining, and other Western sports genres. 650+ live events are shown via the channel.