Richard Childress Racing continues to bring new sponsors into NASCAR with Kyle Busch
Zone Premium Nicotine Pouches has signed with Richard Childress Racing. Kyle Busch will pilot the No. 8 zone Chevrolet as soon as next month.
The company will sponsor the No. 8 car through the entirety of Speedweeks. That includes the Daytona Duels as well as the famed Daytona 500.
The new partner is only the latest in a string of new sponsors for Kyle Busch…
Earlier this month, Rebel Bourbon signed a multi-year deal with Richard Childress Racing. That company will sponsor the No. 8 for multiple races in 2024.
Global Industrial sponsored RCR’s Xfinity effort in 2023. For 2024, they’re moving up to the NASCAR Cup Series for the first time, also sponsoring the No. 8 car.
After the 2022 season, Joe Gibbs Racing was unable to renew a contract with Busch. They noted a lack of sponsorship following a year-long search to replace Mars Inc, who left the sport.
Busch reflects on ‘false promises’ after leaving Joe Gibbs
Rishi Dhingra
“Partnering with Richard Childress Racing, Kyle Busch and the No. 8 team is a natural fit for zone, whose demographic of adult nicotine consumers overlaps with NASCAR’s core audience,” said Rishi Dhingra, executive vice president of marketing for ITG Brands, the parent company of zone.
“Kyle Busch and Richard Childress are true champions in every sense of the word, and we know they will do a great job representing zone.”
Torrey Galida
“We are proud to forge a partnership in another new product category for NASCAR and are looking forward to helping zone build brand awareness and introduce adult nicotine consumers to their premium nicotine pouches,” said Torrey Galida, president of Richard Childress Racing.
Richard Childress likens Kyle Busch to Dale Earnhardt
