LOS ANGELES, CALIFORNIA - FEBRUARY 04: Brad Keselowski, driver of the #6 King's Hawaiian Ford, looks on during qualifying for the NASCAR Clash at the Coliseum at Los Angeles Coliseum on February 04, 2023 in Los Angeles, California. (Photo by Jared C. Tilton/Getty Images)
RFK Racing has signed a new sponsor for the 2024 NASCAR Cup Series season
Brad Keselowski and RFK Racing have signed Consumer Cellular. The new sponsorship is a multi-year deal with the NASCAR Cup Series team.
View the Brad Keselowski paint scheme below.
The new paint scheme will make it’s debut at Phoenix Raceway in March. It will return to the track at Kansas Speedway, Nashville Superspeedway and Homestead-Miami Speedway.
All of RFK’s at-track communication devices will be branded Consumer Cellular. The partnership is set to expand in the years following.
Brad Keselowski comments
“We’re always excited to welcome new partners to not only our team here at RFK, but we’re thrilled to introduce and welcome Consumer Cellular to the sport of NASCAR,” said team co-owner Brad Keselowski.
“As you can tell by their unique and engaging unveil of this partnership, the team is already ahead of the curve in creative ideas, and we hope to continue that this season and beyond.”
“RFK brings great innovation, performance and American know-how to the track, we didn’t get into NASCAR or this partnership lightly, we watched the team’s progression throughout the 2023 season and after spending time together came away feeling like it was a great fit for us and our customers – many of whom followed Brad’s career in the sport,” said Carter Nance, VP of Brand at Consumer Cellular.
“Brad and RFK Racing have a track record of excellence and for them to count on us to be their communications partner says a lot about where we are as an organization,” said Nance.