23XI Racing will have a Superman paint scheme for EchoPark Speedway
Upper Deck is a trading card manufacturer. They have partnered with Warner Bros. Discovery Global Consumer Products ahead of the DC Studios film.
DC Studios is set to release their first feature film. Upper Deck has designed a car for 23XI Racing featuring the new Superman movie.
View the Superman NASCAR paint scheme below.
Initial reactions from NASCAR fans have been split. Many are calling the paint scheme “Unfinished”.
Reddick will run the paint scheme on June 28th at EchoPark Speedway.
Atlanta Motor Speedway has a new name
Upper Deck comments
“We’re constantly exploring new ways fans can enjoy and collect their favorite athletes and characters, and what better way to kick off the summer of ‘Superman’ than with an exciting crossover that marries the DC cinematic universe with the world of NASCAR,” said Upper Deck President Jason Masherah.
“We continue to expand our footprint in the sports collectibles industry, bringing different sports to the forefront with innovative collecting experiences that fans and collectors can’t find anywhere else.”
“I can’t wait to see how Superman and racing fans react to these first trading cards with the 23XI collectible license in conjunction with NASCAR.”
Superman will be in theaters beginning July 11.
Tyler Reddick
Superman paint scheme
