Kyle Busch, Kurt Busch… There’s too many Busch’s on the track; Here’s a quick fix for that this weekend at Dover International Speedway
Busch is integrated heavily with the name Harvick. They’re the proud primary sponsor of the No. 4 Monster Energy NASCAR Cup Series driver.
Marketing geniuses sit inside the beer headquarters back in St. Louis, Missouri. And at the same time, they have a lot of fun doing it.
Last year, Busch made a bet that Harvick would win the 2018 NASCAR Championship. They lost. As a result, they were forced to run a one-off millennial wrap on the race car.
But, round two of the 2019 NASCAR Playoffs are set to begin this weekend. At the top of the leaderboard sits the name Kyle Busch. Additionally, there’s Kurt Busch. There’s a lot of Busch going on.