New sponsor joins the NASCAR Cup Series; Dirt midget sponsorship included
Mahindra Ag North America has joined Stewart-Haas Racing and will serve as a primary sponsor for the No. 14 car in the NASCAR Cup Series beginning in 2022.
View the dirt midget livery below.
Mahindra Tractors, a brand of Mahindra Ag North America will be highlighted on the machine. The deal is a multi-year sponsorship agreement.
The company is based in Houston. They call themselves, “the No. 1 selling farm tractor company in the world.”
The company will also serve as the primary sponsor of Chase Briscoe’s dirt midget. He’ll run the Chili Bowl Nationals in the machine.
“NASCAR, Stewart-Haas Racing and Mahindra’s shared values form a strong platform for us to connect with existing and potential customers,” said Viren Popli, President and CEO, Mahindra Ag North America and Mahindra Automotive North America.
“Our partnership with SHR provides an opportunity to tell our story to the wide audience of NASCAR fans who enjoy the outdoors and working their land.”
“Chase Briscoe and Tony Stewart are relatable men of great character who have worked hard to get where they are today. Like our dealers, they have a tough work ethic and the drive to be successful. We are proud to have them representing the brand.”
“In fact, Tony is already a Mahindra owner and has been putting his 5145 tractor to good use on his ranch in Indiana,” Popli added.
Chase Briscoe comments
In 2021, Briscoe competed in his debut season as a full-time driver at the NCS level.
“The NASCAR Cup Series is the toughest racing I’ve ever been a part of. It’s so competitive,” Briscoe said. “I learned so much this year and I really can’t wait to apply it all next season.
Briscoe added, “I’m incredibly honored to represent Mahindra Tractors and all of its dealers. We both want to continue to grow and perform – me on the racetrack and Mahindra in the marketplace. It’s a true partnership that’s valuable to both of us.”
Briscoe’s 2022 season will begin on the dirt. He’ll compete in the Chili Bowl Nationals on January 10-15.
“Dirt-track racing makes me a better Cup Series driver,” said Briscoe, who will make his eighth Chili Bowl appearance in 2022. “It forces you to adapt. You have to run different lines to get the most out of your car and you have to do it quickly.”
“When I won my first Xfinity Series race on the Roval at Charlotte, I drove it like a dirt track. I made sure to not spin the rear tires to where I was good at the end of a run.”
Briscoe added, “Running the Chili Bowl is fun, but it also keeps you sharp. It’ll be a great way to kick off our first season with Mahindra Tractors.”
Tony Stewart comments
Tony Stewart is the co-owner of Stewart-Haas Racing.
“Chase has earned his spot in the Cup Series,” said Stewart, a Hoosier from Columbus, Indiana, who lives on a 414-acre spread.
“He was relentless. Anytime he was challenged, he never backed down, and that’s the way you to have to be at this level.”
“Chase is just a really hard worker. He’s earned everything that’s come his way and then made the most of each opportunity. That’s what has always impressed me about him, and I think that’s what impressed Mahindra Tractors.”
Stewart added, “They’re a really good fit. This is a very rewarding partnership and I’m proud to be a Mahindra customer.”
Briscoe’s career began on the dirt tracks. It’s no mistake that a dirt driver landed in the No. 14 car.
“When it comes to the 14 car, I obviously have a passion for having dirt drivers behind the wheel,” Stewart said.
“It’s special, but also practical. With the lower horsepower package they have in the Cup Series, you have to run these cars a lot freer, and I think that suits a driver with a dirt background,” he concluded.