3Chi went through a lengthy approval process to become a primary sponsor for Tyler Reddick and Richard Childress Racing
Hemp products have entered NASCAR and some Boomers are very upset. Several of them were able to locate my inbox and tell me how, “They’ll never watch again.”
Yikes! If that’s you, you should be made aware that you’re in the growing minority. In recent polls, near 70% of the entire United States are in favor of legal marijuana.
These products don’t even go that far. 3Chi deconstructs the hemp plant to create cannabinoid blend products. They were the first to offer federally legal THC-dominant product.
3Chi will be a primary sponsor for Tyler Reddick and the No. 8 team in 2022. The sponsor makes it’s debut in the Daytona 500.
“This is a first-of-its kind partnership, both within motorsports and within the sports industry as a whole,” said Torrey Galida, president of Richard Childress Racing. “We’re proud of our role as industry leaders in this category and look forward to introducing a pioneer in hemp-based consumer products to NASCAR, as well as educating fans about 3CHI’s innovative, science-based products.”
NASCAR recently rejected a sponsor that they didn’t like. In this case, there was an approval process for the new category of NASCAR sponsorship…
The NASCAR approval
NASCAR ran many tests on the 3Chi products. Following the tests, the sponsor was approved.
The base products pass the 2018 Farm Bill (less than 0.3% delta-9 THC).
However, not everything was approved. The 3Chi logo features a marijuana leaf. That part was not allowed on the paint scheme.
Yet, that was an easy fix. The No. 8 car features the 3Chi name without the company logo.
Richard Childress comments on the hemp sponsor
“We had to do a lot of testing and a lot of different stuff for the product,” team owner Richard Childress told Bob Pockrass at Daytona this week during Next Gen testing.
“I’ve just got to thank everybody at NASCAR for opening the category. I’m just really thrilled to be part of the very first time out.”
“I think it was ran at Pocono. They ran some type of a hemp up there, the race or something. For us to have it on the car means a whole lot.”
There was a lengthy approval process for the new type of sponsorship.
“Roughly three months with NASCAR and a lot of different means that it went through to make sure everybody was good with it.”
Not the first CBD NASCAR sponsor
As Childress mentioned, this is not the first CBD sponsor to enter NASCAR.
Last year, a CBD product sponsored the race at Pocono Raceway. The race entitlement was labeled the ‘Pocono Organics CBD 325’.
However, in the television broadcast, the race was called the ‘Pocono Organics CBD 325’. The word ‘organics’ was omitted.
3Chi isn’t the first and thanks to NASCAR’s progressive view, a whole new line of potential sponsors are available to fund the teams of the sport.