Pharrell Williams Lotus F1 Sponsor Deal
The Lotus F1 Team confirmed ahead of the Monaco Grand Prix that they have signed a global marketing partnership with Pharrell Williams. However, it appears the Pharrell Williams F1 sponsorship deal is just scratching the surface. The quote below hints that the deal will include other partnership ventures either on on off the track.
The new agreement will see the Lotus F1 Team and Pharrell Williams come together for an integrated marketing strategy across a number of media platforms. Speaking about the new agreement Lotus F1 Team Chairman and Team Principal Gerard Lopez commented by saying:
‘Pharrell Williams is an international icon who shares much of the Lotus F1 Team’s philosophy and outlook. It is tremendously exciting for Lotus F1 Team to be working with Pharrell on a number of initiatives which will come into the public domain in the fullness of time. We are looking forward to welcoming Pharrell to Monaco to meet the team for the spectacle of the Monaco Grand Prix and we know that this is the start of something special.’
Pharrell Williams commented on the new agreement saying:
I’m happy to be in partnership with Lotus F1 Team and Formula 1 and I’m looking forward to a fruitful relationship.
See the photos below from the Monaco Grand Prix. The Lotus F1 Team had Pharrell Williams as a special guest within the team paddock area as well as his brands featured on the two f1 machines.
Pharrell Williams Lotus F1 Sponsor Photos
Photos: Lotus F1