Kenny Wallace Toyota dirt modified sponsorship extended

Kenny Wallace Toyota sponsorship extended for 2 more years

Here’s what Toyota does that many other auto makers do not, they sponsor dirt racing. They are the primary sponsor for Kenny Wallace’s dirt modified. They are the one’s responsible for sending Kenny Wallace to a dirt track near you.

“I’m very grateful,” Kenny Wallace prepares for the announcement on The Late Shift via Sirius XM NASCAR Radio.

“I just signed a contract extension with Toyota for 2 more years. That assures Kenny Wallace Racing will be racing dirt cars all over the United States.”

Toyota believes in grassroots marketing

-Kenny Wallace

“I gotta tell you something that I have a lot of pride for. That’s Toyota believes in grassroots marketing. The reason they sponsor my dirt car is because we go to all those race tracks, fairgrounds.”

Related: “I blew through my budget this year” -Kenny Wallace

Dirt Track Racing Kenny Wallace Gateway Dirt Photos 4992
Kenny Wallace at the Gateway Dirt Nationals

Many are under the impression that Kenny Wallace’s dirt car only features Toyota stickers. No, it’s an actual Toyota engine in there. It’s an old engine from a NASCAR Camping World Truck Series team.

“What better way to race dirt racing than to go to all these race tracks throughout the United States with a sponsor that cares about the fans. Without them, I wouldn’t be where I’m at.”

“I wanna thank everybody at Toyota for believing in me. I represent them, the best that I can. Yes, I got everything done. Signed, sealed and delivered.”

“We are all in this together. Whether it’s Toyota, Chevrolet or Ford. We all need each other. I am so thankful to Toyota, for what they do. Not just me but for the sport.”

“Without Toyota coming in, years ago, there would just be two auto makers. They are solely responsible for the growth of NASCAR. Without them, we’d be lesser. I challenge anybody who doesn’t feel like that.”

Related: Kenny Wallace has a warning for dirt track promoters

Toyota Headquarters North America
Toyota Headquarters North America

New Toyota Headquarters

Toyota recently moved their executive headquarters out of California and into Texas. The new headquarters is part of the company’s $10Bn U.S. Investment plan, over the next five years.

“The opening of our new headquarters in Plano is an extraordinary next step in Toyota’s 60-year journey in the United States,” said Jim Lentz, CEO of Toyota in North America. “With team members from four different companies together in one campus location, we believe this will inspire greater collaboration, innovation, and faster decision making as we turn to and lead the future of mobility, all with an eye on our customers.”

Lentz added, “We appreciate the support from President Trump of our continued commitment to investing in the U.S. and sustaining American jobs.”

Related: Kenny Wallace talks about his love of dirt racing

Toyota Headquarters
North America


Kenny Wallace | Toyota | Toyota Racing