The NASCAR Camping World Truck Series will see a new name in 2023
Since 2009, Camping World (NYSE: CWH) has served as the primary sponsor of the NASCAR Truck Series. Following the 2022 season, Camping World has elected not to renew their entitlement sponsor.
Hear from Camping World CEO Marcus Lemonis below.
Camping World was founded in 1966. They have 227 locations offering RVs, parts and accessories as well as camping and outdoor supplies.
Camping World had a record $6.9 Billion of revenue in 2021.
NASCAR has been aware of this for several months. They have been engaged in conversations as they seek a new entitlement sponsor.
In 2020, Camping World became the entitlement sponsor of the NHRA.
Worth noting, Camping World became the entitlement sponsor of the SRX Series for 2022. The short track series was founded by Tony Stewart and Ray Evernham. The mini-series recently concluded their season.
The company is also a sponsor of Camping World Stadium in Orlando, Florida.
Sheldon Creed and Marcus Lemonis quarrel over NASCAR sponsorship value
Marcus Lemonis comments
On Thursday, Lemonis confirmed the change of direction:
“What an amazing opportunity it’s been,” Marcus Lemonis opened.
“14 years, over 30 race entitlements, over 35 drivers sponsored and some of the best fans one could wish for. Thank you NASCAR.”
“Marketing and sponsorships continue to build and expand out Camping World business.”
“BUT, it’s the people that work IN the business every day that make it GO and GROW.”
“In acknowledging what matters most, OUR PEOPLE, we have made the decision to reallocate those marketing dollars towards increasing the income and benefits of OUR PEOPLE.”
“From my perspective; THERE IS NO BETTER MONEY SPENT.”
Marcus Lemonis likes tweets referring to FOX missing the action
