DAYTONA BEACH, FL - FEBRUARY 23: A view of cars racing during the Monster Energy NASCAR Cup Series Can-Am Duel 1 at Daytona International Speedway on February 23, 2017 in Daytona Beach, Florida. (Photo by Jerry Markland/Getty Images)
Monster Energy has asked for more time on NASCAR renewal
Racing News
Monster Energy is considering it’s options with NASCAR entitlement sponsor
Will Monster Energy renew is sponsorship with NASCAR?
Monster Energy has asked for additional time to consider it’s entitlement sponsorship deal with NASCAR according to Adam Stern of the SportsBusiness Journal.
Monster Energy signed a multi-year deal with NASCAR in December 2016. It was a deal that came together at the last minute after missing several deadlines to locate a entitlement sponsor.
Due to the initial signing coming later than expected, it’s also pushed back the renewal decision deadline. Monster Energy has now asked for more time to consider their options.
DAYTONA BEACH, FL – FEBRUARY 17: A detail of the ‘ Monster Energy NASCAR Cup Series’ logo during practice for the Monster Energy NASCAR Cup Series Advance Auto Parts Clash on February 17, 2017 at Daytona International Speedway in Daytona Beach, Florida. (Photo by Jonathan Ferrey/Getty Images)
Monster Energy asks for more time to consider entitlement NASCAR sponsorship renewal
Monster Energy has asked for more time but did NASCAR grant it?
No official comment was offered. However, NASCAR executives stated NASCAR would have little incentive not to grant the time extension.
Monster Energy is contractually obligated to make NASCAR aware of future plans by December 2017.
DAYTONA BEACH, FL – FEBRUARY 26: The Monster Energy car driven by Kurt Busch won the debut Daytona 500 as Monster Energy’s entitlement sponsorship deal (Photo by Chris Graythen/Getty Images)
What are they considering?
Currently, Monster Energy double dips in it’s NASCAR promotion.
They are the entitlement sponsor as well as the primary sponsor for the #41 at Stewart Haas Racing. Monster Energy is currently considering both of those options. They might drop one or the other.
Additionally, they sponsor the NHRA Drag Racing team of John Force Racing.
All 3 of those deals are likely valued around $50 million.
Recently, the 2017 Monster Energy NASCAR Cup Series trophy was released. Take a look at the NASCAR championship trophy below.
DAYTONA BEACH, FL – FEBRUARY 26: A detail view of the helmet of Kurt Busch, driver of the #41 Haas Automation/Monster Energy Ford, after winning the 59th Annual DAYTONA 500 at Daytona International Speedway on February 26, 2017 in Daytona Beach, Florida. (Photo by Sean Gardner/Getty Images)
DAYTONA BEACH, FL – FEBRUARY 26: Kurt Busch, driver of the #41 Haas Automation/Monster Energy Ford, celebrates in Victory Lane with New England Patriots tight end Rob Gronkowski after winning the 59th Annual DAYTONA 500 at Daytona International Speedway on February 26, 2017 in Daytona Beach, Florida. (Photo by Jared C. Tilton/Getty Images)
WATKINS GLEN, NY – AUGUST 06: Martin Truex Jr., driver of the #78 Furniture Row/Denver Mattress Toyota, Sherry Pollex, and crew chief Cole Pearn celebrate in victory lane after winning the Monster Energy NASCAR Cup Series I Love NY 355 at The Glen at Watkins Glen International on August 6, 2017 in Watkins Glen, New York. (Photo by Jared C. Tilton/Getty Images)
RICHMOND, VA – SEPTEMBER 09: Ryan Blaney, driver of the #21 Motorcraft/Quick Lane Tire & Auto Center Ford, Kurt Busch, driver of the #41 Haas Automation/Monster Energy Ford, Brad Keselowski, driver of the #2 Fitzgerald Glider Kits Ford, and Ricky Stenhouse Jr., driver of the #17 Fastenal Ford, pose for a photo during the Monster Energy NASCAR Cup Series Federated Auto Parts 400 at Richmond Raceway on September 9, 2017 in Richmond, Virginia. (Photo by Sean Gardner/Getty Images)
Monster Energy seen as the primary sponsor of the Stewart Haas Racing #41
DAYTONA BEACH, FL – FEBRUARY 17: A detail of the ‘ Monster Energy NASCAR Cup Series’ logo during practice for the Monster Energy NASCAR Cup Series Advance Auto Parts Clash on February 17, 2017 at Daytona International Speedway in Daytona Beach, Florida. (Photo by Jonathan Ferrey/Getty Images)
DAYTONA BEACH, FL – FEBRUARY 23: A view of cars racing during the Monster Energy NASCAR Cup Series Can-Am Duel 1 at Daytona International Speedway on February 23, 2017 in Daytona Beach, Florida. (Photo by Jerry Markland/Getty Images)
DAYTONA BEACH, FL – FEBRUARY 26: The Monster Energy car driven by Kurt Busch won the debut Daytona 500 as Monster Energy’s entitlement sponsorship deal (Photo by Chris Graythen/Getty Images)
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