Monster Energy is considering it’s options with NASCAR entitlement sponsor
Will Monster Energy renew is sponsorship with NASCAR?
Monster Energy has asked for additional time to consider it’s entitlement sponsorship deal with NASCAR according to Adam Stern of the SportsBusiness Journal.
Related: Monster Energy partners with NASCAR
Monster Energy signed a multi-year deal with NASCAR in December 2016. It was a deal that came together at the last minute after missing several deadlines to locate a entitlement sponsor.
Due to the initial signing coming later than expected, it’s also pushed back the renewal decision deadline. Monster Energy has now asked for more time to consider their options.
Monster Energy asks for more time to consider entitlement NASCAR sponsorship renewal
Monster Energy has asked for more time but did NASCAR grant it?
No official comment was offered. However, NASCAR executives stated NASCAR would have little incentive not to grant the time extension.
Monster Energy is contractually obligated to make NASCAR aware of future plans by December 2017.
What are they considering?
Currently, Monster Energy double dips in it’s NASCAR promotion.
They are the entitlement sponsor as well as the primary sponsor for the #41 at Stewart Haas Racing. Monster Energy is currently considering both of those options. They might drop one or the other.
Additionally, they sponsor the NHRA Drag Racing team of John Force Racing.
All 3 of those deals are likely valued around $50 million.
Recently, the 2017 Monster Energy NASCAR Cup Series trophy was released. Take a look at the NASCAR championship trophy below.
Related: 2017 Monster Energy NASCAR Cup
Author: Shane Walters