Ross Chastain will have a new primary sponsor for the LA Coliseum
Trackhouse Entertainment Group Founder Justin Marks and entrepreneur Dana White have announced a new marketing partnership. White is the President of the UFC.
View more of the Howler Head NASCAR paint scheme below.
For 2022, Trackhouse Racing expands to a two-car effort. After the purchase of Chip Ganassi Racing, a second charter was acquired and Ross Chastain was selected to drive the No. 1 machine.
White also owns Howler Head Kentucky Straight Bourbon Whiskey. They will serve as a primary sponsor for the No. 1 car driven by Chastain. The paint scheme makes it’s debut in the Clash at the LA Coliseum.
“I love the vision that Justin Marks has for Trackhouse,” said UFC President Dana White.
White added, “I’m excited to be a part of it and my two favorite things are fast cars and Howler Head. I’m so excited that we’ll be making our first NASCAR appearance this weekend. This is an absolute badass car, and I can’t wait to see it compete on the track at the Coliseum on Sunday.”
Trackhouse Racing comments
The Clash has been held at Daytona since 1979. However, following a major schedule shakeup, the race will be run in Los Angeles on a temporary 1/4-mile oval this weekend. The event is likely to draw a large television audience.
“Partnering with someone like Dana is what this Trackhouse mission is all about,” said Marks who brought in entertainer Pitbull as a team partner last year as part of its off-track effort to expand the sport’s fan base beyond its normal demographic.
“We want to transcend our sport, work with innovative minds and powerful brands, and Dana White, along with Howler Head and UFC exemplify that. Dana’s influence, vision, and passion is inspiring and I’m looking forward to working with him on amplifying both our brands and hopefully along the way, learning from him as well.”